Thousand Percent Releases Country Music Video for
Einstein Bros. Bagels
Comedians Avery Pearson & Jeremiah Watkins Bring Comedy Music to Advertising
Los Angeles, CA – Thousand Percent, the comedy-driven production company founded by Avery Pearson and Jeremiah Watkins, makes its mark on commercial production with a new campaign for Einstein Bros. Bagels. The project features two commercial spots and a full-length country music video for Einstein Bros.’ newest limited time menu release, the Country Bagels & Gravy Egg Sandwich.
Thousand Percent's creative approach brings authentic humor to advertising–the kind that comes from countless nights on stage cutting their teeth and mastering social media to drive ticket sales. “Forget the Fork” is a full-length music video written by and starring Thousand Percent's very own Avery Pearson as the "City Guy" and Jeremiah Watkins as his "Guardian Angel Cowboy." Plus, there’s a hilarious life-sized dancing bagel in the mix. Fully produced in Los Angeles, the video merges comedy and music to create an epic branded anthem, a signature style of the production company.
Standup comedy has tripled in size in the past decade, which explains why Einstein Bros. Bagels enlisted two seasoned comedians at the forefront of their industry to lead their foray into advertising. Seeking a fresh, authentic voice to break through the noise of traditional, formulaic campaigns, the brand recognized the comedians' unique ability to craft genuine, relatable narratives infused with humor, and seized the opportunity to humanize their message and connect with consumers.
By leveraging Thousand Percent's creative prowess and built-in fan base, Einstein Bros. Bagels aims to tap into a dynamic storytelling approach that resonates with modern audiences—one that embraces spontaneity, cultural relevance, and memorable humor to set the campaign apart in a competitive market.
“Consumers and audiences both want that authentic laugh that comes from a moment of truth and human connection,” said Avery Pearson, Co-Founder of Thousand Percent. “Our goal is to create commercials that people love watching, and we’re thrilled to launch Thousand Percent with a project that perfectly blends comedy, music, and storytelling.”
Next up, Thousand Percent is set to produce comedy specials for Jack Jr. and Josh Wolf, both set to film in Spring 2025.
Where to Watch
The full “Forget the Fork” music video can be found on Einstein Bros. Bagels' website. The song is available to stream on Spotify, along with a curated playlist that sets the Country Bagels & Gravy-eatin’ mood.
Thousand Percent Media Kit###
About Thousand Percent
Thousand Percent is a Los Angeles-based production company founded by Avery Pearson and Jeremiah Watkins. Combining extensive experience in entertainment with a sharp comedic edge, the company specializes in creating commercials, specials, and original content. From ideation to execution, Thousand Percent is a one-stop shop for premium content production. Their diverse portfolio include top brands Blue Chew, Füm, Factor Meals, Tushy, Manscaped, PrizePicks, Sheath Underwear, Raycon Earbuds, Conzuri Shoes, Joymode, and Modern Mammals Shampoo. The company is also behind high-profile comedy productions, including Stand-Up On The Spot, Jeremiah Watkins’ viral live show at The Comedy Store, and an upcoming comedy special with Josh Wolf.
Beyond production, co-founders Pearson and Watkins continue to shape the comedy landscape—Watkins as a stand-up comedian, director, and creator of multiple YouTube channels (@jeremiahwatkins @standupots @TrailerTalesPod), and Pearson as a comedy musician, having written music for SNL, Kevin Hart, Machine Gun Kelly, Jeff Ross, major awards shows (ESPYs, NFL Honors), Netflix, Peacock, and various commercial brands. Pearson also hosts Keys to the Store at The Comedy Store, Comedy Crush at The Hollywood Improv, and the touring shows Comedian Rhapsody and Quitting Comedy.
Website: www.thousand-percent.com
Instagram: @thousandpercentproductions
About Einstein Bros.® Bagels
Einstein Bros.® Bagels is a neighborhood bakery known for endless combinations of fresh-baked bagels and premium double-whipped cream cheese. Also serving a variety of breakfast sandwiches, lunch sandwiches, coffee, espresso, sweets and catering, Einstein Bros. Bagels has more than 680 locations throughout the United States. Einstein Bros. Bagels is part of Panera Brands, one of the nation’s largest fast-casual restaurant companies, comprised of Panera Bread®, Caribou Coffee® and Einstein Bros. Bagels. To learn more, visit www.einsteinbros.com.